Reputation management is not always an exact science, there are good things about this topic and there are less than good things that you need to keep in mind. Weighing the good with the bad allows you to see where others soar above all the others and which ones fall south. One thing is true, you need to know that the more that you have bad happen, then the bigger that the impact will be on your reputation. Even if you do hire a firm, then you still need to do your part and help to make their job easier by not doing things that you know will make them have to fix a disaster.
If you are a celebrity, then you need to make sure that you are watching everything you say and everything that you do. These days almost every person has a cell phone and they are all looking for an opportunity to cash in on your stardom. It is never a good idea to give them ample opportunity to embarrass you. The main reason is that if there are a load of scandals, then you will have an image in the public of being a troublemaker and one that is just waiting for the next opportunity to make a fool out of yourself. Even the best PR firm will get to the point of not being able to save you from yourself.
There is more than fixing a bad image, there is arranging for opportunity to be seen out in public or to speak at an event for charity. The Firm will be in charge of helping you to get interview opportunity and ways that you can actually make yourself look pretty good to the rest of the world.
If you are a company, then these people can be a lifesaver in helping you to deal with bad publicity that has fallen on you. One example is to not insult a person that comes into your surfboard shop looking for a dog sized surfboard. Not a good idea to respond that you are a surfboard shop not a pet store. This will be a PR disaster and one that you will often times lose. Social media is huge and can be the best ally or your worst enemy, be aware of how you post things and what you are saying online as everyone these days is watching.
Reputation management is a serious topic that everyone should know about as we all can use a good word or two to be said about us. Now that you have read this article, hopefully you are a little more knowledgeable as to what is and is not associated with this topic. The more that you know, then the better that the overall results will be for you and your reputation management efforts. After all the world is watching and they all have an opinion, what impression are you leaving them with?